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The Master Plan of Evangelism
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The Master Plan of Evangelism

by ,

Revell 2006

Runs on Windows, Mac and mobile.


For more than 40 years this classic, biblical look at evangelism has challenged and instructed over three million readers. Now with a foreword by Billy Graham, The Master Plan of Evangelism is as fresh and relevant as ever. Instead of drawing on the latest popular fad or the newest selling technique, Robert E. Coleman looks to the Bible to discover Christ’s evangelism strategy. Through a thorough examination of the gospel accounts, Coleman points out unchanging, simple, and profound biblical principles of how to model Christ to others. Join the movement and discover how you can minister to the people God brings into your life.

In the Logos edition, this volume is enhanced by amazing functionality. Important terms link to dictionaries, encyclopedias, and a wealth of other resources in your digital library. Perform powerful searches to find exactly what you’re looking for. Take the discussion with you using tablet and mobile apps. With Logos Bible Software, the most efficient and comprehensive research tools are in one place, so you get the most out of your study.

Save more when you purchase this book as part of the Master Plan of Evangelism Collection.

Key Features

  • Looks to the Bible to discover Christ’s evangelism strategy
  • Points out profound biblical principles of how to model Christ
  • Presents a thorough examination of the gospel accounts


  • Selection
  • Association
  • Consecration
  • Impartation
  • Demonstration
  • Delegation
  • Supervision
  • Reproduction

Praise for the Print Edition

The greatest insights are almost always simple. The Master Plan of Evangelism contains such insights. In it Robert Coleman has set forth an understanding of Jesus’ approach to reaching out to precious people and invites us to do the same.

—Richard J. Foster, author, Celebration of Discipline

I came across The Master Plan of Evangelism many years ago while serving as a missionary-evangelist in Latin America. When the Spanish language version was published, I was honored to write the foreword to it for the sake of the tens of millions of Hispanic Christians in nearly twenty-five nations. I join with the thousands of Christian leaders who have recommended The Master Plan of Evangelism, used it, and seen the fruit of this New Testament master plan from the Master himself.

Luis Palau, president, Luis Palau Evangelistic Association; author, High Definition Life

Product Details

About Robert E. Coleman

Robert E. Coleman is distinguished professor of evangelism and discipleship at Gordon-Conwell Theological Seminary. Previously, he taught at Asbury Theological Seminary for 27 years. He also served as director of the School of World Mission and Evangelism at Trinity Evangelical Divinity School for 18 years, and while there, he served both as dean of the Billy Graham International Schools of Evangelism, and as director of the Billy Graham Center Institute of Evangelism at Wheaton College. Dr. Coleman is a prolific author, having written hundreds of articles and over 20 books, though he is best known for The Master Plan of Evangelism. Translations of one or more of his books are published in 109 languages, with English editions alone exceeding 7 million copies.