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The Master Plan of Evangelism

, 2006
ISBN: 9781441222305
Logos Editions are fully connected to your library and Bible study tools.



For more than 40 years this classic, biblical look at evangelism has challenged and instructed over three million readers. Now with a foreword by Billy Graham, The Master Plan of Evangelism is as fresh and relevant as ever. Instead of drawing on the latest popular fad or the newest selling technique, Robert E. Coleman looks to the Bible to discover Christ’s evangelism strategy. Through a thorough examination of the gospel accounts, Coleman points out unchanging, simple, and profound biblical principles of how to model Christ to others. Join the movement and discover how you can minister to the people God brings into your life.

In the Logos edition, this volume is enhanced by amazing functionality. Important terms link to dictionaries, encyclopedias, and a wealth of other resources in your digital library. Perform powerful searches to find exactly what you’re looking for. Take the discussion with you using tablet and mobile apps. With Logos Bible Software, the most efficient and comprehensive research tools are in one place, so you get the most out of your study.

Save more when you purchase this book as part of the Master Plan of Evangelism Collection.

Resource Experts
  • Looks to the Bible to discover Christ’s evangelism strategy
  • Points out profound biblical principles of how to model Christ
  • Presents a thorough examination of the gospel accounts
  • Selection
  • Association
  • Consecration
  • Impartation
  • Demonstration
  • Delegation
  • Supervision
  • Reproduction

Top Highlights

“His concern was not with programs to reach the multitudes, but with men whom the multitudes would follow.” (Page 21)

“Jesus did not have the time nor the desire to scatter himself on those who wanted to make their own terms of discipleship.” (Page 46)

“One cannot transform a world except as individuals in the world are transformed, and individuals cannot be changed except as they are molded in the hands of the Master. The necessity is apparent not only to select a few helpers but also to keep the group small enough to be able to work effectively with them.” (Pages 23–24)

“Everything that is done with the few is for the salvation of the multitudes.” (Page 30)

“Knowledge was gained by association before it was understood by explanation” (Page 34)

The greatest insights are almost always simple. The Master Plan of Evangelism contains such insights. In it Robert Coleman has set forth an understanding of Jesus’ approach to reaching out to precious people and invites us to do the same.

—Richard J. Foster, author, Celebration of Discipline

I came across The Master Plan of Evangelism many years ago while serving as a missionary-evangelist in Latin America. When the Spanish language version was published, I was honored to write the foreword to it for the sake of the tens of millions of Hispanic Christians in nearly twenty-five nations. I join with the thousands of Christian leaders who have recommended The Master Plan of Evangelism, used it, and seen the fruit of this New Testament master plan from the Master himself.

Luis Palau, president, Luis Palau Evangelistic Association; author, High Definition Life

Dr. Coleman has taught at Gordon-Conwell South Hamilton since 2001, after directing the School of World Mission and Evangelism at Trinity Evangelical Divinity School for 18 years. He is a popular preacher, speaker and teacher, averaging about 35 speaking engagements per year around the world. He speaks in churches, conferences and student gatherings on topics such as the theology of evangelism, the theory and practice of evangelism and the Great Commission. He has most recently spoken at the World Conference of the University Bible Fellowship at Purdue University, conferences in the Ukraine, China, Uraguay and Ethiopia and at churches both in the U.S. and abroad. Widely known for his ministry as a disciple-maker and evangelist, Dr. Coleman currently serves on the Mission America Facilitation Committee and several international mission boards and is the president of Christian Outreach. From 1989-2001, he led the Institute of Evangelism in the Billy Graham Center at Wheaton College and served as Dean of the Billy Graham International Schools of Evangelism. He is also a founding member of the Lausanne Committee for World Evangelism and a past president of the Academy for Evangelism in Theological Education. Dr. Coleman’s scholarly interests include the theology of evangelism, revival and the lifestyle of the Great Commission. Dr. Coleman is a prolific author, having written hundreds of articles and 21 books, though he is best known for The Master Plan of Evangelism.


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