Sports Marketing: A Strategic Perspective
Digital Logos Edition
Save on 2024 best-sellers!$59.99
Overview
Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive, and engaging introduction to sports marketing currently available. It is the only introductory textbook on this subject to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control.
Covering all the key topics in the sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology, and e-marketing, the book introduces core theory and concepts, explains best practice, and surveys the rapidly changing international sports business environment. Chapters contain extensive real-world case studies and biographies of key industry figures, and challenging review exercises encourage the reader to reflect critically on their own knowledge and professional practice.
Now in a fully revised and updated sixth edition, Sports Marketing: A Strategic Perspective includes expanded coverage of social and digital media, analytics, and ethical issues, as well as a greater number of international articles and examples. In a new feature, successful sports marketers reflect on their careers and how they progressed in the sports marketing industry.
It is an essential foundation for any sports marketing or sports business course, and an invaluable reference for any sports marketing practitioner looking to improve their professional practice.
This is a Logos Reader Edition. Learn more.
- Introduces to sports marketing currently available.
- Contains extensive real-world case studies and biographies of key industry figures.
- Includes expanded coverage of social and digital media, analytics, and ethical issues.
- Title: Sports Marketing: A Strategic Perspective
- Authors: Matthew D. Shank, Mark R. Lyberger
- Edition: 6th edition
- Publisher: Routledge
- Print Publication Date: 2022
- Logos Release Date: 2024
- Pages: 808
- Era: era:contemporary
- Language: English
- Resources: 1
- Format: Digital › Logos Reader Edition
- Subjects: Sports › United States--Marketing; Sports › Economic aspects--United States
- ISBNs: 9780367141646, 9780367141653, 9780429030673, 0367141647, 0367141655, 0429030673
- Resource ID: LLS:SPRTSMRKPRSPCTV
- Resource Type: Monograph
- Metadata Last Updated: 2024-08-09T23:04:28Z
Save on 2024 best-sellers!