Platform: Get Noticed in a Noisy World

by Michael Hyatt

Publisher:

HarperCollins Leadership

, 2012

Overview

How do you turn your social media accounts into viable business opportunities? Michael Hyatt has the blueprint.

Michael Hyatt learned to use his social media platform as the foundation for his own successful writing, speaking, and business coaching practice. In this straightforward how-to, he offers down-to-earth guidance on crafting an effective and meaningful online platform.

In Platform, you will learn how to:

• Extend your influence, monetize it, and build a sustainable career. 
• Get noticed and start earning money in an increasingly noisy world.  
• Learn to amplify, update, polish, and organize your content for success.

Platform goes behind the scenes into the world of social media success. You’ll discover what bestselling authors, public speakers, entrepreneurs, musicians, and other creatives are doing differently to gain contacts, connections, and followers and win customers in today’s crowded marketplace.

With proven strategies, easy-to-replicate formulas, and practical tips, this book makes it easier, less expensive, and more possible than ever to stand out from the crowd and launch a business.

Contents

Top Highlights

“Today’s platform is built of people. Contacts. Connections. Followers.” (source)

“Great titles are PINC (pronounced ‘pink’). They do at least one of the following: make a promise, create intrigue, identify a need, or simply state the content.” (source)

“ a platform is the thing you have to stand on to get heard. It’s your stage” (source)

“success today is not so much about what you know; it’s about who you know. And the who is your platform” (source)

“wow, and then have a process—or a technology—for creating that outcome. I call this ‘the how of wow.’” (source)

Product Details

• Title : Platform: Get Noticed in a Noisy World
• Author: Hyatt, Michael
• Publisher: HarperCollins Leadership
• Publication Date: 2012
• ISBN: 9781595555045

About Michael Hyatt

Michael Hyatt is the founder and CEO of Michael Hyatt & Company, which helps leaders get the focus they need to win at work and succeed at life. Formerly chairman and CEO of Thomas Nelson Publishers, Michael is also the creator of the Full Focus Planner and a New York Times, Wall Street Journal, and USA Today bestselling author of several books, including Free to Focus, Living Forward, Your Best Year Ever, and Platform. His work has been featured by the Wall Street Journal, Forbes, Inc., Fast Company, Businessweek, Entrepreneur, and other publications. Michael has been married to his wife, Gail, for 40 years. They have five daughters, three sons-in-law, and eight grandchildren. They live just outside Nashville, Tennessee. Learn more at MichaelHyatt.com.