Business as Mission: A Comprehensive Guide to Theory and Practice

by C. Neal Johnson

Publisher:

IVP Academic

, 2011

Overview

Business as mission (BAM) is a mission strategy whose time has come. As global economics become increasingly interconnected, Christian business people and entrepreneurs have unanticipated opportunities to build kingdom-strategic business ventures. But Christian companies and business leaders do not automatically accomplish missional purposes. BAM requires mastery of both the world of business and the world of missions, merging and contextualizing both into something significantly different than either alone. C. Neal Johnson offers the first comprehensive guide to business as mission for practitioners. He provides conceptual foundations for understanding BAM's unique place in global mission and prerequisites for engaging in it. Then he offers practical resources for how to do BAM, including strategic planning and step-by-step operational implementation. Drawing on a wide variety of BAM models, Johnson works through details of both mission and business realities, with an eye to such issues as management, sustainability and accountability. Business as mission is a movement with enormous potential. This book breaks new ground in how faith and work intersect and are lived out in cross-cultural contexts, where job creation and community transformation go hand in hand. Come, participate in what may well be one of the most strategic mission paradigms of the 21st century. About the Author: C. Neal Johnson (Ph.D., Fuller Seminary) is Professor of Business and Management at Hope International University where he specializes in teaching and speaking internationally on Business as Mission (BAM), Missional Entrepreneurship, Entrepreneurship, Globalization and International Management. In addition, he is the Founder and Executive Director of HIU's Center for Business as Mission which is focused on going beyond traditional business education and helping transform global communities through Christian business and entrepreneurial education.

Product Details

• Title: Business as Mission: A Comprehensive Guide to Theory and Practice
• Author: C. Neal Johnson
• Publisher: IVP Academic
• Print Publication Date: 2011
• Logos Release Date: 2020
• Pages: 528
• Language: English
• Resources: 1
• Format: Digital › Logos Research Edition
• Subjects: Business › Religious aspects; Mission statements
• ISBNs: 9780830869473, 9780830838653, 0830869476, 0830838651
• Resource ID: LLS:WS_51396D7DCD504136AD9C43814863E4B5
• Resource Type: Monograph
• Metadata Last Updated: 2022-09-30T04:09:02Z

About C. Neal Johnson

C. Neal Johnson (Ph.D., Fuller Seminary) is Professor of Business and Management at Hope International University where he specializes in teaching and speaking internationally on Business as Mission (BAM), Missional Entrepreneurship, Entrepreneurship, Globalization and International Management. In addition, he is the Founder and Executive Director of HIU's Center for Business as Mission which is focused on going beyond traditional business education and helping transform global communities through Christian business and entrepreneurial education.