Radio Ads (Logos on the Airwaves)

Part 2 | Part 3

Logos doesn’t do a lot of radio advertising, but sometimes we have occasion to dabble in this area. Of course, it’s always a challenge to convey a very visual product via an aural-only medium. We’ve pretty well established the fact that when people see Logos Bible Software, they “get it” and are eager to own a copy…but when they hear about it (especially when limited to a 60-second spot) the response is not so automatic.

We don’t have a big budget to go out and hire a flashy advertising firm to create ads, sowhen we do a radio ad it’s usually written in-house. Since we’ve got a couple buildings full of smart, creative people, the Logos marketing department will solicit ideas from the whole office and run with the best idea that comes in.

The two radio spots linked below recently ran on our local Christian radio station, Praise 106.5. You can download and listen to them as MP3s. I edited out the special URL given for the radio campaign (can’t spoil our sales source tracking with a massive influx of orders from the blog!)so you may notice an abrupt ending or jump.