Bugg calls for a new emphasis on the spiritual vitality of the preacher. For him, preaching is more than a craft or an art or even a profession. It is more than the shaping of some words to entertain or dazzle. Preaching must grow out from the pastor’s personal experience with the Word of God. The preacher stands inside the faith, and it is from there the preacher is able to communicate to those who listen. The key word in preaching for Bugg is relationship. He strongly confirms that preaching cannot be separated from what a minister is. A sermon is not something one merely gets up and does, it is to be lived out in the preacher.