In Basic History of Preaching (CM100), Gary Carr surveys the history of preaching from the early church to the present. He begins with an introduction to the origins of preaching in classical Greek rhetoric and then highlights notable preachers and their contribution to the nature of preaching in the time of the Church Fathers, the Middle Ages, the Reformation, and the succeeding centuries up to modern times.
“The logos portion was the actual development of the reason and the logical development of syllogisms or patterns of thought that help to convince and persuade and appeal to their intellect.” (source)
“The third aspect of the rhetorical art was called pathos, and pathos had sort of an emotional appeal. The way it worked was ethos was generally established in the introduction of a certain message. And then logos was necessary for that, the body of the message. And finally, pathos was the most effective in the conclusion because it moved the audience to a decision, an emotionally charged decision.” (source)
“The middle style was used in argumentation and rhetoric for the entertainment and the pleasure of the hearers.” (source)
“The plain style was a type of delivery that was used to establish a proof or to convince the audience that something was valid or had weight, the merit of logical reasoning behind it.” (source)
“Now, the ethos was a word that represented the trustworthiness or the character of the speaker. In the development of an argument in rhetoric, if the speaker could establish the credibility of the premise of the argument and base it on the credibility of the speaker as well, that idea of that trustworthiness and building a foundation of committing a sense of believability was the ethos portion of a speech.” (source)