Spirituality, Corporate Culture, and American Business: The Neoliberal Ethic and the Spirit of Global Capital
Ebook
By the early twenty-first century, Americans had embraced a holistic vision of work, that one's job should be imbued with meaning and purpose, that business should serve not only stockholders but also the common good, and that, for many, should attend to the “spiritual” health of individuals and society alike.
While many voices celebrate efforts to introduce “spirituality in the workplace” as a recent innovation that holds the potential to positively transform business and the American workplace, James Dennis LoRusso argues that workplace spirituality is in fact more closely aligned with neoliberal ideologies that serve the interests of private wealth and undermine the power of working people.
LoRusso traces how this new moral language of business emerged as part of the larger shift away from the post-New Deal welfare state towards today's global market-oriented social order. Building on other studies that emphasize the link between American religious conservatism and the rise of global capitalism, LoRusso shows how progressive “spirituality” remains a vital part of this story as well. Drawing on cultural history as well as case studies from New York City and San Francisco of businesses and leading advocates of workplace spirituality, this book argues that religion reveals much about work, corporate culture, and business in contemporary America.
Drawing on cultural history and case studies, this book explores the history, social structure and ideology behind the workplace spirituality movement in contemporary American business.
Challenges the often-assumed connection between religious and economic conservatism
Draws attention to how the workplace continues to be a vital site for cultural production, specifically of the religious or spiritual
Explores the importance of the local contexts and the individual in the processes, offering an alternative to much of the macro-level scholarship to date
Acknowledgements
Introduction
Part One: The Changing Discourse of Business
1. The Death and Resurrection of a Craftsman: Towards a New Mythology of Work
2. A New Business for Business
3. Management, Spirituality, and Religion: Theology and Spiritual Practice in Neoliberal Society
Part Two: Religion and Spirituality In the New Economy
4. Zen and the Art of Microprocessing: Liberating the Entrepreneurial Spirit in Silicon Valley
5. Conscious Capitalism: Looser Selves, Freer Markets
Part Three: Formations of Spiritual Labor
6. Not the Usual Suspects: Real Estate Rabbis, Monastic Managers, and Spiritual Salesmen in the Big Apple
7. Sacred Commerce: Neoliberal Spiritualities in a West-Coast Coffee Chain
Conclusion
Notes
Selected Bibliography
Index
LoRusso performs a valuable service in his encyclopedic yet brisk treatment of a wide and varied set of movements and figures that forge links between religious language and the workplace.
In Spirituality, Corporate Culture and American Business, James Dennis LoRusso argues that contemporary business culture's 'spiritual turn' is actually complicit with neoliberalism as a distinct market form invested in the central cultural authority of business and the laissez-faire structuring of human ends. With admirable historical depth and precision, LoRusso contextualizes today's corporate interests in spirituality within entwined social histories too often obscured by both the champions of “workplace spirituality” and its critics. This excellent book will be of interest to a general and specialized readership alike.
LoRusso adds a valuable contribution to the evolving understanding of the Faith at Work movement and its many manifestations. While we do not always share the same scholarly presuppositions or perspectives, his voice enriches the conversation and needs to be heard.
- Title: Spirituality, Corporate Culture, and American Business: The Neoliberal Ethic and the Spirit of Global Capital
- Author: James Dennis LoRusso
- Publisher: Bloomsbury Academic
- Print Publication Date: 2017
- Logos Release Date: 2024
- Language: English
- Resources: 1
- Format: Digital › Ebook
- ISBNs: 9781350006263, 9781350081208, 1350081205, 1350006262
- Resource ID: LLS:9781350006263
- Resource Type: Monograph
- Metadata Last Updated: 2024-04-09T00:52:55Z
James Dennis LoRusso is a Postdoctoral Research Fellow at the Center for the Study of Religion, Princeton University, USA.