Managing Cultural Differences

by Robert T. Moran; Neil Remington Abramson; Sarah Virgilia Moran

Publisher:

Routledge

, 2014

Overview

The world of business for all organizations in the twenty-first century is global, interdependent, complex, and rapidly changing. That means sophisticated global leadership skills are required more than ever today. Individual and organizational success is no longer dependent solely on business acumen. Our ability to understand, communicate, and manage across borders, countries, and cultures has never been as important as it is now. The understanding and utilization of cultural differences as a business resource is a key building block as companies rely on their global reach to achieve the best profit and performance.

For this reason, international business and cross-cultural management are key topics in undergraduate business, MBA, and executive education programs worldwide as companies and institutions prepare current and future business leaders for the global marketplace. This exciting new edition of the highly successful textbook, Managing Cultural Differences,seeks to guide students and any person with global responsibilities to understand how culture fits in a changing business world, how to gain a competitive advantage from effective cross-cultural management, and gives practical advice for doing business across the globe.

With updated content,new case studies, and a new author team, Managing Cultural Differences is required course reading for undergraduates, postgraduates, and MBA students alike, as well as being of significant value for anyone who sells, purchases, travels, or works internationally.

Key Features

• Guides students and practitioners to an understanding of how to do business internationally.
• Provides practical advice on how competitive advantage can be gained.
• Gives a learning opportunity for understanding the behaviours of managers across cultures.

Praise for Managing Cultural Differences

This edition, rich with new stories, examples and suggestions...this book contains required information for anyone interacting in a culture other than their own

--Dr. Warren Wilhelm, DBA Harvard Business School, President, Global Consulting Alliance

Comprehensive and up to date...valuable cultural insights...will continue to be my guide for working with European and Global clients

--Karen Green, Organizational Development Consultant, Karity HR Solutions, UK

A guide for leaders to create synergy and successful relationships

--Sidney Matos, Aftersales and Purchase Director, JCB Brazil, Sao Paulo, Brazil

Product Details

• Title: Managing Cultural Differences
• Authors: Robert T. Moran, Neil Remington Abramson, Sarah Virgilia Moran
• Edition: Ninth Edition
• Publisher: Routledge
• Print Publication Date: 2014
• Logos Release Date: 2024
• Pages: 592
• Era: era:contemporary
• Language: English
• Resources: 1
• Format: Digital › Logos Reader Edition
• Subjects: International business enterprises › Management; Management › Cross-cultural studies; Acculturation; Cross-cultural studies
• ISBNs: 9780415717342, 9781315871417, 0415717345, 1315871416
• Resource ID: LLS:MNGNGCLTDFFRNCS
• Resource Type: Monograph
• Metadata Last Updated: 2024-01-09T22:15:51Z