The United States is currently undergoing the most rapid demographic shift in its history. By 2050, white Americans will no longer comprise a majority of the population. Instead, they'll be the largest minority group in a country made up entirely of minorities, followed by Hispanic Americans, African Americans, and Asian Americans. Past shifts in America’s demographics always reshaped the county’s religious landscape. This shift will be no different. Soong-Chan Rah’s book is intended to equip evangelicals for ministry and outreach in our changing nation. Borrowing from the business concept of “cultural intelligence,” he explores how God’s people can become more multiculturally adept. Rah’s study ranges from discussions about cultural and racial histories to reviews of case-study churches and Christian groups that are succeeding in bridging ethnic divides.
Without guilt trips or browbeating, the book will spur individuals, churches, and parachurch ministries toward more effectively bearing witness to the gospel of Jesus Christ, the good news for people of every racial and cultural background. Its message is positive; its potential impact, transformative.
In the past decade something new and important has emerged: Readers are now able to wade through a huge pool of books on multiethnicity/multiculturalism and the church. If you have been waiting for the handbook needed to navigate these new waters, this is it! Soong-Chan Rah’s Many Colors will become the standard for Christians who want to understand and practice cross-cultural intelligence. The church desperately needed a book reflecting the depth and breadth of this defining work. Soong-Chan has delivered!
—Randy Woodley, Distinguished Associate Professor of Faith and Culture, George Fox University, and author of Living in Color: Embracing God’s Passion for Ethnic Diversity
Many Colors is a must-read for those who are serious about being the church in practice and not just theory. Dr. Rah skillfully integrates theological, psychological, sociological, and practical information concerning cultural understanding needed for a church that is increasingly becoming multiethnic and multicultural. Finally, a book on cultural understanding for the church that is not sociology sprinkled with some Scriptures, but is solidly built first on the foundation of Scripture, which reveals God’s priorities for our relationships.
—Rodney Cooper, professor of discipleship and leadership development, Gordon-Conwell Theological Seminary
This is a must-read for anyone in cross-cultural ministry, as well as all who wish to engage the new multiethnic America. Rah challenges us to pursue culturally intelligent leadership, while providing a convincing biblical-theological framework and practical suggestions to help us move forward in this most important journey.
—Tom Lin, Vice President of Missions, InterVarsity Christian Fellowship
In the Logos edition, this volume is enhanced by amazing functionality. Important terms link to dictionaries, encyclopedias, and a wealth of other resources in your digital library. Perform powerful searches to find exactly what you’re looking for. Take the discussion with you using tablet and mobile apps. With Logos Bible Software, the most efficient and comprehensive research tools are in one place, so you get the most out of your study.