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Many Colors: Cultural Intelligence for a Changing Church

, 2010
ISBN: 9780802450487



The United States is currently undergoing the most rapid demographic shift in its history. By 2050, white Americans will no longer comprise a majority of the population. Instead, they'll be the largest minority group in a country made up entirely of minorities, followed by Hispanic Americans, African Americans, and Asian Americans. Past shifts in America’s demographics always reshaped the county’s religious landscape. This shift will be no different. Soong-Chan Rah’s book is intended to equip evangelicals for ministry and outreach in our changing nation. Borrowing from the business concept of “cultural intelligence,” he explores how God’s people can become more multiculturally adept. Rah’s study ranges from discussions about cultural and racial histories to reviews of case-study churches and Christian groups that are succeeding in bridging ethnic divides.

Without guilt trips or browbeating, the book will spur individuals, churches, and parachurch ministries toward more effectively bearing witness to the gospel of Jesus Christ, the good news for people of every racial and cultural background. Its message is positive; its potential impact, transformative.

  • Discusses culture in the modern American church
  • Provides a practical guidebook for Christians wanting to minister in diverse settings
  • Part I: Understanding Culture
    • What Is Culture?
    • Understanding Our History
    • Church and Culture
  • Part II: A Constructive Cultural Paradigm
    • A Multicultural Worldview
    • Enhanced Connections
    • Power Dynamics
  • Part III: Cultural Intelligence in Action
    • Tell Me a Story
    • Journeying Together: You’ve Got to Be There
    • Embracing the Other: Facets of True Hospitality
    • The Challenge of Systems Thinking and Organizational Change
In the past decade something new and important has emerged: Readers are now able to wade through a huge pool of books on multiethnicity/multiculturalism and the church. If you have been waiting for the handbook needed to navigate these new waters, this is it! Soong-Chan Rah’s Many Colors will become the standard for Christians who want to understand and practice cross-cultural intelligence. The church desperately needed a book reflecting the depth and breadth of this defining work. Soong-Chan has delivered!

—Randy Woodley, Distinguished Associate Professor of Faith and Culture, George Fox University, and author of Living in Color: Embracing God’s Passion for Ethnic Diversity

Many Colors is a must-read for those who are serious about being the church in practice and not just theory. Dr. Rah skillfully integrates theological, psychological, sociological, and practical information concerning cultural understanding needed for a church that is increasingly becoming multiethnic and multicultural. Finally, a book on cultural understanding for the church that is not sociology sprinkled with some Scriptures, but is solidly built first on the foundation of Scripture, which reveals God’s priorities for our relationships.

—Rodney Cooper, professor of discipleship and leadership development, Gordon-Conwell Theological Seminary

This is a must-read for anyone in cross-cultural ministry, as well as all who wish to engage the new multiethnic America. Rah challenges us to pursue culturally intelligent leadership, while providing a convincing biblical-theological framework and practical suggestions to help us move forward in this most important journey.

—Tom Lin, Vice President of Missions, InterVarsity Christian Fellowship

  • Title: Many Colors: Cultural Intelligence for a Changing Church
  • Author: Soong-Chan Rah
  • Publisher: Moody
  • Print Publication Date: 2010
  • Logos Release Date: 2016
  • Pages: 207
  • Language: English
  • Resources: 1
  • Format: Digital › Logos Research Edition
  • Subjects: Church work with minorities › United States; Multiculturalism › Religious aspects--Christianity
  • ISBN: 9780802450487
  • Resource Type: Monograph
  • Metadata Last Updated: 2019-10-03T22:51:55Z

In the Logos edition, this volume is enhanced by amazing functionality. Important terms link to dictionaries, encyclopedias, and a wealth of other resources in your digital library. Perform powerful searches to find exactly what you’re looking for. Take the discussion with you using tablet and mobile apps. With Logos Bible Software, the most efficient and comprehensive research tools are in one place, so you get the most out of your study.

Soong-Chan Rah

Rev. Dr. Soong-Chan Rah is the Milton B. Engebretson Professor of Church Growth and Evangelism at North Park Theological Seminary in Chicago and the author of The Next Evangelicalism: Releasing the Church from Western Cultural Captivity (IVP, 2009); Many Colors: Cultural Intelligence for a Changing Church (Moody, 2010); and an upcoming commentary on the book of Lamentations, Prophetic Lament: A Call for Justice in Troubled Times (IVP, 2015). He is also co-author of Forgive Us: Confessions of a Compromised Faith (Zondervan, 2014).

After completing his BA in political science and history/sociology at Columbia University, Dr. Rah earned an MDiv from Gordon-Conwell Theological Seminary, a ThM from Harvard University, and a DMin from Gordon-Conwell Theological Seminary. He is currently in the ThD program at Duke University.

Dr. Rah was the founding senior pastor of the Cambridge Community Fellowship Church (CCFC), a multi-ethnic church focused on urban ministry and committed to living out the values of racial reconciliation and social justice in the urban context.

Dr. Rah lives in Chicago with his wife,Sue, who teaches special education, and their two children,Annah and Elijah.


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