The NIV Bible has become the best-selling English version of the Bible since the King James Version. The NIV Bible follows the principle of "dynamic equivalence" to ensure crystal clear understandable English and is the most readable English Bible ever produced. This translation results from the work of more than 100 scholars from six English-speaking countries, working for more than ten years to produce one of the best-selling English Bibles. This 2011 version is the most up-to-date NIV translation yet.