Digital Logos Edition
How can twenty-first-century scholars and other experts engage with wider audiences beyond their peers? In Public Influence, Mira Sucharov walks readers through the ins and outs of op-ed writing and social media engagement. Enlivened with discussions of an array of hot-button issues and sharp analysis of the delicate dynamics of social media, this book is essential reading for anyone who wants to harness the opportunities of public engagement in this vital digital age.
There has been a renaissance of public engagement by scholars across the academy but until now there have been few hands-on guides for how to write for a public audience. Sucharov breaks down the process and gives sage advice along the way—about how to write, how to promote, and how to deal with the pitfalls of social media. Academics looking to increase their influence would do well to read this book.
--John Sides, Professor of Political Science, George Washington University and Editor-in-Chief of The Monkey Cage at The Washington Post