Microsoft Case Studies, May 2007
Case Study: Logos Bible Software
Publisher Improves Customer Service and Operational Workflow
Logos Bible Software is a leader in multilingual electronic publishing. The company’s customer relationship management (CRM) solution had become cumbersome, expensive, and inflexible. Logos needed cost-effective, customizable tools that its sales and support staff could use to simplify data management and provide a smoother service experience for customers. Working with Microsoft® Certified Partner Madrona Solutions Group, Logos boosted productivity and collaboration across its sales, marketing, and customer support organizations.
Located just 90 minutes north of Seattle in Bellingham, Washington, Logos Bible Software is the premier international developer and distributor of multilingual Bible software. Logos software is primarily used by members of the clergy, seminary students, missionaries, and lay leaders. The company’s product line includes collections of electronic Bibles, theological works, grammar references, study tools, pastoral resources, and texts and morphologies in many languages, including Greek, Latin, and Hebrew. Today, Logos software is used in more than 180 countries, and the company’s annual sales have topped U.S.$15 million.
Logos had been using a CRM system to manage its growing database of customer information, products, and sales activities. Just getting its IT staff trained to support its existing system was costly, because the solution manufacturer required all administrators to be trained outside the state. Logos needed a solution that would be easy to learn without off-site training, so employees could stay in the office and remain productive.