Christian E*Tailing, July 5, 2002
Logos Research Systems and ReSound Media Sign Marketing Agreement
Logos Research Systems and ReSound Media are partnering to bring a video demonstration of the brand new Logos Bible Software Series X to more than 720 ReSound Music Listening Centers in Christian retail stores across the country.
The Logos Bible Software demo went live under the category "What's Hot" with the most recent update CD from ReSound Media.
"CBA stores have been searching for a better way to sell Bible software for years. Stores that have provided live demonstrations of Bible software on in-store computers have done very well, but most stores don't have the staff or computers dedicated to showing software all day long," said Dan Pritchett, director of marketing for Logos. "Now every store can sell software just by walking customers over to the ReSound system."
Reprinted with permission from Christian Retailing. Copyright Strang Communications Co., USA. All rights reserved. www.christianretailing.com