One quality above all others gives your sermon intro the hook it needs. Here’s how to work that quality into your intro. All ad writers agree that a headline is the most important part of any ad. Famous ad writer David Ogilvy once said, “On the...
One quality above all others gives your sermon intro the hook it needs. Here’s how to work that quality into your intro. All ad writers agree that a headline is the most important part of any ad. Famous ad writer David Ogilvy once said, “On the...
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